Sport in Art
On the occasion of the Olympic Games 2008 adidas opened its travelling exhibition “Gong Zhen – Sport in Art” in November 2007 in the Museum of Contemporary Art (MoCa) in Shanghai. The exhibition was initiated and sponsored by adidas China, official partner of the Olympics 2008 in Beijing, and displayed artworks of 71 artists from China and other countries on the theme of sports and humanity. The exhibition later travelled to Guangzhou, Nanjing, Shenyang, Chengdu and Beijing. Following the Olympics in August 2008.